- social web experiments at ibm: values for businss and society
- make our world and cities smarter
soacial media withou vale (the "why") will fails
value is the "unknown x".
What exactly is "success" of social media like?
Sm is not "for the sake of engaging" but for deliverable value
the business model and the corporate culture have to be in accord.
cases: obama open for questions
b2b, no consumer
company of "experts"
- flatten organization
16000 internal blogs
1000s external blogs
40000 on ying
55000 on facebook 200000+ on linkedin
1 million wiki pageviews
10 new businesses
100 million dollars (10 million each)
"bring ideas from research labs to market" 2006
ibmers, clients, partners, family members, academics
3 day online brainstorming
-> "Smarter Planet": instrumented, interconnected, intelligent
solutions come through technology only partly ((but also through behavior))
-> energy water healthcare traffic
in 2.5 months there will be a meeting with politicians in Berlin.
share in twitter:
what would make your city smarter?
see also on slideshare.com/adamclyde