Why There's No Escaping the Blog has it all in one article: How the net talks back to companies via the blogosphere, how companies are amde and destroyed by 'word of mouth' in weblogs. They got Rathergate, the Scobelizer and the "seven dirty blogs", the Krypronite scandal that ate almost half of the yearly profit, what blogs did for a small business and the fee-structure-outrage at Six Apart.

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