Steve Rubel (Edelman): 10 trends that will shape the marketing future #next08

'Mass reach' died in 2004. The mass audience is passive.

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Pity, I was live twittering and lost a lot cause the wifi went down. Blogging seems to be better.

He was talking about attention coollapsing, data needing to be protable, geeks being the intercae between a digital community and marketing etc.

Cases were the NBA and Blendtech who allow their content to be portable and being present on social sites and offer data to take along.

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