OG: "Well, there is a general confusion about Bloggers and Blogging.Blogging is not the 'usage of some publishing channel'. Is is more a mode of perception, thinking and communication that just some 'technology'.As to making money from the social graph: It's somewhat like selling insuranbces to your uncle ;) OTOH if a blogger is -'useful' to his or her network (and a blogger is, as you describe' more likely to have a larger than 150ppl-Dunbar-Network) usually they will not mind ther blogger to make money, IF, and that is key, they are not manipulated for financial gain.
So the key issue for the 'advertisers/marketeers' is: to create passionate customers/users/evangelists/mavens among the bloggers. For that you don't only need glossy magazine ads but (e.g.) an awesome product and customer service."
Which is much harder than just to buy TV minutes...
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