Julia talks about creating a corporate culture through hackthons, internbal barcamps, talent shows, regular small group conversations with the CEO/leading team.
Also the challenge is builduing and maintaning such a structure with international offices: First in London and then later in many other couontries.
"We try to embrace them (the team in London)as moch as possible."
A guy from the london team says "wWe see many presentations and often visit so we feel very connected."
Julia: "Having different local cultures is fine and even wanted."
All this is necessary to attract talent into your teams and into your company.
This is a similar talk.